Real Beauty...

At work today, I was listening to a webinar on marketing. One of the examples they used as pretty successful was the Dove Campaign for Real Beauty. Interested, I checked it out.

Its pretty cool. The whole campaign is centered around teaching young girls what real beauty is. Real beauty is not what we see every day on billboards, in magazines, and on tv. Real beauty is you.

They have a self esteem zone with tools, videos, quizzes, and all sorts of other interactions that help teach young girls how to see themselves in a better light. It also has a lot of focus on the role that moms and mentors play in the development of a girl's healthy self image.

Its nothing profound, I guess. Or maybe it is. But I thought it was worth talking about, at any rate, because this stuff is real life. Not a used to be, but a now. Not an over there, but a right here. Not a minor deal, but a huge problem facing every young girl (and older women, too) in America and across the world.

Fighting a problem with truth.

(Also of note are the Dove films on the site. Evolution is particularly capturing.)

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Lesson for Today: Peaches can be cateogrized as cling, no cling, or semi cling. Who knew?